Trades · Local SEO · 2025
Excel Electrics
A clean, conversion-focused site for an electrical and fire-safety specialist covering Essex, Suffolk, Cambridgeshire, Hertfordshire and London, built to win local search and make enquiring effortless.
- Role
- Design, Development & SEO
- Stack
- Next.js · TypeScript · Tailwind CSS · Resend · Vercel
- Status
- Visit live site
The Challenge
Homeowners choose tradespeople in seconds, on their phones, usually from a Google search. Excel Electrics needed to look established, communicate trust instantly and convert visits into enquiries, against national lead-gen sites with big budgets.
The Solution
A fast single-page site with the five service areas laid out plainly, an interactive county coverage map, and an enquiry form that accepts photos of the job, removing the friction of describing a fuse board over the phone. Structured data and locally targeted copy handle the SEO.
What it does
Interactive coverage map across six counties
Enquiry form with photo and document upload
Service breakdown: electrical, fire safety, access control, gates and EV charging
Local SEO with town-level targeting across Essex and beyond
Same-day response promise built into the contact flow
Mobile-first design tuned for homeowners searching on the go
The Result
- Page-one local rankings for target service and area terms
- Photo uploads mean quotes go out without a site visit
- A one-man business that presents like an established firm