Trades · Local SEO · 2025
JetNow Drainage
A high-urgency site for a family drainage firm: fixed pricing, two-hour response and WhatsApp contact, all surfaced in seconds for people searching with water rising.
- Role
- Design, Development & SEO
- Stack
- Next.js · TypeScript · Tailwind CSS · WhatsApp API · Vercel
- Status
- Visit live site
The Challenge
Drainage is a distress purchase. Visitors arrive stressed, on mobile, and pick whoever looks trustworthy and answers fastest. The site had to communicate speed, fixed pricing and professionalism in a single screen.
The Solution
An unmissable hierarchy: two-hour response, fixed prices and ten years' experience above the fold, one-tap WhatsApp and phone contact, and a coverage map spanning ten counties around London. Service pages target the searches people actually make: drain unblocking, CCTV surveys, high-pressure jetting.
What it does
Two-hour response and fixed-price promises front and centre
One-tap WhatsApp and phone contact for emergencies
Coverage mapping across ten counties with town-level SEO
Service pages for unblocking, CCTV surveys, jetting, relining and repairs
Testimonials and trust signals tuned for distress purchases
Mobile-first layout built for the 2am blocked-drain search
The Result
- Ranking for emergency drainage terms across Essex and surrounding counties
- WhatsApp-first contact converts mobile visitors who would never fill a form
- A small family firm competing with national chains online